Starting something new is hard. Starting something new that other people are excited about too is even harder!
As they say, most businesses don’t fail because they couldn’t do what they set out to do. Most businesses fail because they create something that nobody wanted in the first place.
That’s exactly what Bernie did the first time, and it was an expensive lesson to learn. But Bernie was far from done. He took the lessons he learned from doing things the wrong way, and was able to turn it into a success in a very short time on his next venture just one month later.
Bernie shares some proven wisdom from the trenches of the software startup world about how to find and do the work that matters, and face your fears along the way.
Listen now: 013: Pound the Rock – lessons from a seven figure startup (with Bernie Yoo)
“When nothing seems to help, I go and look at a stonecutter hammering away at his rock, perhaps a hundred times without as much as a crack showing in it. Yet at the hundred and first blow it will split in two, and I know it was not that last blow that did it, but all that had gone before.”
– Jacob A. Riis
Co-Founder of Bombfell, a monthly clothing subscription service designed entirely for men.
Bernie and his co-founder Jason first launched a business in the dating site space. After three plus months of behind the scenes work, it was clear in the first thirty days their idea was doomed.
Just three weeks later though Bernie and Jason were back at it applying their lessons learned to launch Bombfell the right way.
Rapid Fire Questions
One thing that held him back.
Too much research! Bernie read tons of books and blogs about what he wanted to do someday, but hadn’t stepped out to do it.
One thing he gave up:
TV… and Bernie loves TV so that was tough. You don’t realize how much time it takes though, and to succeed he needed to close all the gaps to be efficient.
One habit that helped him succeed:
Grit. You must be persistent. Keep pounding the rock.