We’ve been conditioned since a very young age to believe we have to work our lives around the obligations of a career. We take scheduled vacations, we play with our kids in the evenings after work, and we save a trip to the movies for Friday night.
It’s the way things have always been.
Because let’s face it, no matter how badly you want to be at home with your little ones or how much you want to travel you’ve got to make some money, and that means having a steady job.
Steady, reliable income means working steady, reliable hours. You can’t just come in when it suits you, or take off on a whim. Your work doesn’t care if there’s a great deal on a flight to California, and it doesn’t matter if your family needs you in Dallas.
Your work needs you here. And you need your work.
But innovations in business and technology are helping some people change the all of that. A new breed of entrepreneur is emerging that builds their business around their life, instead of their life around a job.
Introducing the Lifestyle Entrepreneur
The types of businesses and methods of running them vary as much as the entrepreneurs themselves. For good reason too – the whole point of these lifestyle businesses is to craft them exactly to suite your own preferences, strengths, style, personality, and goals.
No matter what yours will look like, there are four principles you should design it around.
Work when you want
Owning a lifestyle business means you can set your own hours. If you need to step back from work and put your energy towards other things going on in your life, no problem. It’s your business, so go for it.
That’s not a problem for many businesses, but ventures that involve a physical storefront that must be manned 40 plus hours a week, then you’re not exactly creating your own lifestyle business.
Work where you want
Similarly, you should be able to work where you want as well. If you need to spend some time with family in another city, no sweat. You can run your business from anywhere! That includes your mountain cabin in the Rockies too by the way.
If you need to perform real world services for clients in a specific area, then they’d probably notice if you skipped town for a couple weeks.
Earn as much as you want
In a lifestyle business you’re free to earn as much as you want. If you bust your butt to serve more clients, or create a revolutionary new service, you can earn as much as you possibly can from it. In contrast, if you work a couple weekends in your salaried job heading into the holidays the chances are you won’t see another dime (which is probably one reason no one does it).
I should probably note that this means you can also earn as little as you want. Your only real limit is how great a business you’re able to build.
Do what you want
It’s your business, make it exactly what you want. If there’s a service you hate performing, stop offering it. If you want to take things in a new direction, grab the reigns!
This is one of the aspects of a lifestyle business that make them so fulfilling to their owners. Each of us is created uniquely, and so each of us finds unique ways to serve in a way that suits our strengths, personality, and style. Pretty cool huh!
Don’t make this mistake
So often I see people who run from the corporate world to start their own business. With freedom in their sites they set off to build their own business, and wind up stuck once again. They can’t travel because they have to mind the store. They can’t take a day off because people are counting on them to answer the phone. They’re trapped in a job they built for themselves.
But that’s not going to happen to you is it? Because you know from the start that your business should be crafted differently. You know now how to design it to satisfy these four qualifications.
What business have you been thinking about in the back of your mind? How can you shape it to fit these four characteristics?
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