If there’s one common mistake small businesses make that really fires me up, it’s their reliance on Facebook. I’ve met with business owners who genuinely believe that Facebook is a substitute for a professional website.
And while you may not be that extreme in how you run your business, there are still some critical aspects of Facebook you need to understand to use it effectively.
I’m not talking about just another list of social media tips about how to get more “likes” or when to post your status updates. I mean really important things that will completely change the way you view Facebook for your business, your brand, and maybe even yourself. Ignore these facts about Facebook, and you could waste a lot of time and energy that could’ve been used to grow your business the right way. Learn from them, and you can continue to build your own thriving lifestyle business.